The concept behind Bblis is pretty simple: give people an easy way to share feedback.
Typical surveys and questionnaires are one trick ponies. Once you give your feedback, you’re done. What if your opinion changes or you discover something new that affects your perspective?
A model that allows people to give feedback at any time, over time, will allow for a more balanced perspective on the thing for which feedback is given.
The idea is simple because it can scale, has levels of accountability, and can be used by individuals or groups of people to share opinion quickly and easily.